Business Strategy and IT Strategy to Reproduce Apple Innovation

By |December 2nd, 2009|

What are the Apple Innovation Secrets of Steve Jobs? Steve Jobs focused Apple innovation on competitive pressures and value propositions. He relentlessly focused organizational energy on customer-centered innovation and customer experience. In a nutshell, his innovation secret (if it can be called that) was the relentless pursuit of improving customer experience. As early as 2002, Steve Jobs told the world about his competitive strategy. During his statement, you can tell he was carefully evalu [...]