Social Media Fads and the Risk to the Enterprise
Today's IT landscape is filled with hype around Web 2.0. While collaboration is a key forward-looking initiative for any organization, social media requires a specific purpose and goal. Without a clear direction and purpose for social media initiatives, they are at best a distracting fad, and at worst an enterprise disaster. When I look at today's social media applications, I see them as a fad. Popular today, and they will be around for a while, but like all social outlets they are waiting for [...]