customer conversion Archives - Innovate. Integrate. Transform. Run.

Toward an SAP Center of Excellence or SAP Competency Center – PART 2
Toward an SAP Center of Excellence or SAP Competency Center – PART 2

Toward an SAP Center of Excellence or SAP Competency Center – PART 2

By Bill Wood|July 27th, 2010|

Part 2 of 3 SAP Competency Center – Doing Things Right VS SAP Center of Excellence – Doing the Right Things The SAP Center of Excellence approach assumes a dynamic organization that is experiencing a fair amount of change, at a pace that causes the organization to stretch. This is usually the case with growth-oriented companies that are seeking new competitive methods and ways of operating in a challenging global climate. The SAP Competency Center approach assumes a fairly stable business model [...]

Where do you Start with SAP Return on Investment or SAP ROI?
Where do you Start with SAP Return on Investment or SAP ROI?

Where do you Start with SAP Return on Investment or SAP ROI?

By Bill Wood|July 19th, 2010|

See Part 1 - SAP Implementation Is an Investment Not an Event How much is it going to cost, and how long is it going to take? That is the classic approach to SAP implementations. However, this approach is not enough today, as the marketplace is demanding more from their IT dollars. Now the marketplace has questions about measuring cost reductions, process improvements, and customer retention/acquisition. These are all important discussions. Your money has to work for you in your business-- and [...]

Customer Relationship Management or CRM
Customer Relationship Management or CRM

Customer Relationship Management or CRM

By MMyatt|June 13th, 2010|

Customer Relationship Management (CRM) is a core business practice that almost everyone reading this post is familiar with at some level. You have likely read about CRM, attended workshops and seminars on the subject, and perhaps even believe you have implemented a CRM initiative. While customer relationship management is certainly not a new business practice, it is also not a practice that most executives understand or leverage to its maximum capabilities. In today’s post, I will provide an ov [...]

Striving for a Customer Focused Approach to Innovation 3 of 3
Striving for a Customer Focused Approach to Innovation 3 of 3

Striving for a Customer Focused Approach to Innovation 3 of 3

By Bill Wood|April 5th, 2010|

In the first two parts of this series, we looked at the current innovation paradigm. That paradigm consists mostly of two primary approaches: namely incremental innovation that looks more like continuous improvement, and a free-for-all that is more like chaos. We also looked at a third approach to innovation: leveraging existing marketing infrastructure to produce a future state narrative. That narrative acts as a future state blueprint for product or service development to move toward. Innovat [...]

Striving for a Customer Focused Approach to Innovation 1 of 3
Striving for a Customer Focused Approach to Innovation 1 of 3

Striving for a Customer Focused Approach to Innovation 1 of 3

By Bill Wood|March 26th, 2010|

If your company does any kind of innovation, how would you describe it? Stoic – slow, plodding, methodical, and generally consisting of small incremental improvements (minimalist). Stretch – evaluating current as well as future needs and wants of the customer with some structured framework for achieving a future state (striving). Maelstrom – creative “free-for-all,” sky’s the limit, and a “no holds barred” barrage of brainstorming and chaos (directionless). The Common Approach to Innovation, Ge [...]

IT Outsourcing, Off Shore Support, Cost Cutting and IT Department Changes
IT Outsourcing, Off Shore Support, Cost Cutting and IT Department Changes

IT Outsourcing, Off Shore Support, Cost Cutting and IT Department Changes

By Bill Wood|March 23rd, 2010|

Businesses everywhere are looking to shore up their bottom lines by cutting costs. As a result, cost centers such as IT departments are prime targets for outsourcing and offshore maintenance. The typical business script is that as the IT organization moves into maintenance mode, cost centers with high overhead become a prime target for reducing costs. However, despite how things might appear, cost is not the real driver of IT outsourcing. The real driver of IT outsourcing is function. IT departm [...]