"What is the value proposition for IT in your organization?" IT can be just a service organization that provides a commodity service (and is outsourced to a cheaper provider), or it can identify where to add value to an organization, to the business, and to business leadership. Hallmark does not sell greeting cards-- you can buy the same card cheaper at the grocery store. Rather, Hallmark sells an environment of empathy and customer intimacy. Similarly, exemplary restaurants do not sell food. R [...]