SAP & ERP Consulting from the Customer Point of View

SAP implementation ROI, SAP architecture, & SAP business solutions

It’s Time to Evolve the SAP SI Delivery Model

June 15th, 2010

SAP ERP System IntegratorIt’s been a year since the recently-departed Leo Apotheker had an infamous outburst of criticism of, specifically, Accenture and IBM in the realm of SAP consulting. This highly-publicized moment led to an avalanche of largely uninformed blog posts (one gentleman cited SAP translation problems from the 1990’s that have long since been resolved). One over-arching theme that emerged was the need to certify SAP consultants even though various forms of such certification have been in existence since 1993. My own, belated, contribution to this particular point was a post about certifying SAP implementation partners, not just the individual consultants. (point to post).

http://www.businessinsider.com/2009/2/sap-clueless-consultants-from-accenture-and-ibm-giving-us-a-bad-name-sap#comment-49936f8e796c7ade006385cc

Skip the article, read the comments…

I pledge to write more about this in a later post. For the moment, I wish to concentrate on what I believe is at the heart of chronic questions about the efficacy of SAP systems integrators: the need to move to a more evolved delivery model.

When I began working in the world of SAP in 1995, there was no SAP (or ERP) specific delivery methodology extant. Most of the larger players were using modified versions of the 1980’s style Design Build Run methodologies which unfortunately did not at all address configurable software across entire business processes. Further, these methodologies placed a very high emphasis upon the As-Is phase (which I coined the consulting partner’s Retirement Fund phase).

In the spring of 1997, SAP itself unveiled Accelerated SAP (ASAP). Despite the fact that the earlier versions of the methodology were shallow at best, there was an immediate benefit: all systems integrators began working to mutually understandable “sheet music” (which happily included a brief and intelligent verse of As-Is analysis). By 2001, through a combination of more years of field experience and SAP’s iterative improvements to the methodology, we began to see better field results, more on-time implementations, and greater client satisfaction.

In addition to the improvements to ASAP Focus brought by SAP, the various partners have all added tools and layers built around the core of ASAP in order to differentiate and to address field aspects that may not be addressed in ASAP.

In order to cut through the fog regarding “good” or “bad” implementations, I led surveys in 2005 and 2007 regarding the relative field performance of the leading SAP systems integrators. Input from 1,502 clients of the six leading SAP systems integrators for projects completed from 2003-2007, yielded over-all positive results with an average over-all client rating of 6.8 on a scale of 1 to 10 in which 6 equals “good”. Given the high number of participants in these surveys, I conclude that the SAP consulting fields are not the mess that many make of them.

The field performance of the systems integrators varied according to type of project (new implementation, upgrade, optimization, roll-outs), client size, and project size. Accenture had world-class scores for its very large clients and, um, nothing to write home about for the others. Deloitte had persistently low scores for new implementations but enviable scores for the other types of projects. CSC was consistently mediocre, BearingPoint was all over the map. Only IBM had consistently decent levels of performance.

Having said that, I do believe that the final results of too many SAP engagements are disappointing. While over-all scores were good, many of the sub-results were less sunny-side. One key provided by the 1,502 clients: the systems integrators quite frequency go off the reservation and do not adhere to their own methodologies.

Another is that the focus of most projects is adhering to time and budget. This is mostly the fault of clients and the flawed nature of Total Cost of Ownership (given that it provided only one side of the necessary measure of ROI).

The research also shows that, without a clear notion of how an SAP project is going to bring measurable value, clients behave in ways that hinder ultimate success. The syndrome is: I Said I Wanted Chicken But Now I Want Steak and Later I Will Be Happy to Have a Hot Dog.

I said I wanted chicken: while choosing a systems integration partner, clients look for a balance between potential performance and cost.

Now I want steak: once the project starts, clients add scope and extend the aims of a project

I will be happy to have a hot dog: fatigued and running out of budget, clients stumble to go-live.
Over the past eight years, the most welcome of the new tools and methodology layers have been value drivers. Which brings me to the core evolution I believe needs to be brought to the way these systems integrators engage with clients and fulfill their duties in the field: value-driven methodologies and value-driven contracting. In my next post: Once Upon a Time at J.D. Edwards.

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Published with permission from the Author, Michael Doane who runs an EXCELLENT site devoted to how SAP customers can get the most from their implementations.  The original post can be found here:

http://sapsearchlight.blogspot.com/2010/02/its-time-to-evolve-sap-si-delivery.html

And his site is here:

http://sapsearchlight.blogspot.com/

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Customer Relationship Management or CRM

June 13th, 2010

Bridge to IT successCustomer Relationship Management (CRM) is a core business practice that most everyone reading this post will be familiar with at some level. It is likely that you’ve read about CRM, have attended workshops and seminars on the subject and perhaps you even believe you’ve implemented what you feel is a CRM initiative. While customer relationship management is certainly not a new business practice it is also not a practice that most executives understand or leverage to its maximum capabilities. In today’s post I’ll provide an overview of CRM and how you can apply it to your business.  

What is a TRUE CRM Software System – How do you Define CRM Solutions?

I can’t tell you how many times I’ve heard an executive and entrepreneur tell me how wonderful their CRM system is only to have me ask them a few questions and find out that what they thought was a CRM system wasn’t. Customer Relationship Management is an integrated process for managing customer interactions at every stage of the customer lifecycle. It means offering the right product or service to the right customer at the right time and price via the right contact point. CRM is much more than a product or service; it is an integration framework, or business strategy. A customer focused business has consistent, dependable, convenient, and value-added interaction with customers in every encounter.

True CRM Software Systems by Definition SHOULD Focus on Customer Acquisition and Customer Retention

An effective CRM implementation aids in the acquisition of new customers, improves customer satisfaction and retention rates and adds to the lifecycle value of customer relationships.  Current market forces and new technologies are dramatically changing the dynamics of the customer relationship. Market power is shifting from sellers to buyers, and competition for customer loyalty is rising. The bottom line is that customers are “raising the chinning bar”. Customers increasingly expect instant, 24×7 access to information and resources (product data, company information, pricing, project management, technical support, etc). They want rich, value-added information that is easy to find. Customers are beginning to expect a personalized experience – a personalized welcome message, individual relationship knowledge, the ability to review their status in real-time, and so on.

Customers/partners/investors/suppliers/venders simply will no longer stand for repeating the same information again and again to differentiate your company, its products and services and its value propositions from the competition.  Adding an additional layer of complexity to the current marketplace, today’s customers randomly traverse communication channels – from the Web to the phone system, to a fax, to email, to instant messages etc. Regardless of the channel, your customer will expect to be recognized. Companies need to do business the way that customers are demanding: at anyplace and anytime. An end-to-end CRM solution helps solve this multi-channel challenge. 

Components of a Properly Implemented CRM System are a Function of Business Drivers

The implementation of CRM will help you evolve into a “customer-centric” business. As a customer-centric organization, you will be able to more effectively share information, analyze the overall health of your business, build greater customer loyalty, and gain a competitive edge. Relevant customer and/or product information will be accessible anytime, anywhere to employees, customers, and partners. Your organization should evolve to include a minimum of the following traits of a customer-centric business:   

  • Online Customer Interaction 
  • E-commerce
  • Lead Management
  • Experience Management 
  • Task Management
  • Surveys and Data Mining
  • Literature Fulfillment
  • Knowledgebase 
  • Analytics
  • Campaign Management 
  • List Management 
  • Online encyclopedia/glossary 
  • Sales Process Automation 
  • Forecasting/Funnel Management  
  • Service Automation
  • Support Automation 
  • Client History 
  • Quality Assurance 
  • Online lead capture 
  • E-Mail Management and Support  

Your CRM system should empower your organization with tools to manage all aspects of the sales process: prospecting, lead tracking, opportunity management, reporting, etc. It should provide a single, real-time view of the customer allowing you to instantly determine: account status, pending deals, service request, history, profitability, etc. A CRM implementation should allow you to become much more effective in the management and allocation of your time.  A customer-centric CRM system will also provide many benefits to your marketing infrastructure. CRM will allow you to develop and execute campaigns based on powerful, real-time data. You will be able to mine for data, and tailor marketing campaigns to different market segments and customer profiles.

Proper Customer Relationship Management Provides Actionable Marketing and Sales Information

The CRM tool-set will provide comprehensive tracking capabilities so marketing results can be captured in real time allowing for any necessary adjustments to be made.  CRM will allow you to more effectively manage your extended enterprise relationships. A CRM application will allow you to route leads, opportunities, and service requests to the appropriate party, and then track the performance. Partners/customers will be able to browse products and pricing information.

A CRM based infrastructure will enable you to manage channel partners as an extended virtual sales and service organization should you desire to expand your indirect marketing efforts.  The proper CRM application will have a single, complete view of the customer, with instant access to all relevant customer data. Equipped with real-time access to specific customer account information, this customer service infrastructure will deliver a high quality experience to the end-user. Web-based self-service will also enable you to provide world class service, providing customers, partners, and/or investors with 24×7 access to appropriate information. 

The implementation of a CRM solution specifically tailored to your unique requirements will provide the ability for personnel to bring the definition of excellent customer service to an entirely new level. A CRM system is designed to be used by employees who interact with your entire value chain. It is an enterprise relationship management system from customer to employee to supplier. A specifically tailored CRM solution will provide you with a central, single source of information with a complete history of the relationship’s activities to date. The ability to present a complete and consistent view to a relationship is invaluable. A specifically tailored CRM will allow you to:     

  • Maximize customer acquisition efforts
  • Retain profitable customers for the long term
  • Foster customer loyalty 
  • Enhance profitability by leveraging every role, channel, and customer touch point within your company.  

If your business has not adopted Customer Relationship Management as a key business driver then you are missing out on a substantial opportunity. 

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The original source for this post can be found here: http://www.n2growth.com/blog/customer-relationship-management/

Re-posted with author Mike Myatt’s permission, he runs a great blog at http://www.n2growth.com/blog/

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For more information on the implementing CRM software systems which are focused on customer retention, customer acquisition, and revenue generation please read:

CRM, ERP, BI, and IT Investment — Where Do You Find the Business Benefit?
http://www.r3now.com/crm-erp-bi-and-it-investment-where-do-you-find-the-business-benefit

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SAP Implementation Partner or Company Selection Criteria

June 5th, 2010

Organization Change Management and Vendor Selection

Project success depends on an implementation partner’s ability to ensure business transformation occurs.

Can the SAP implementation partner or company deliver business process engineering together WITH the new system? Or, as with so many of them, do they just install systems and call that an implementation?

Lately I’ve been focused on developing a solid and repeatable ERP software and vendor selection process. 

While reviewing the academic literature and reflecting on my time working with SAP (since 1994) I found an interesting study from Romania.  The study addressed software vendor selection criteria and methods related to the limited information they had within the country.  The opening abstract certainly lines up with my personal experience about whether or not you will ever see ROI from your software investment:

Successful implementation of an ERP system is the result of knowledgeable and dedicated people working together. It entails 1) company-wide commitment, 2) openness to change, 3) good planning and 4) experienced guidance.

These key ERP implementation success criteria help you realize significant return on investment (ROI) from an ERP system. Using these criteria as guidelines during the system selection process and subsequent implementation can ensure that the chosen system will support and enable the business improvements many SAP implementation partners claim during the sales process (Hurbean 2009, pg. 1).

SAP or ERP Software Installation or Implementation?

There is a lot of substance to this study, for example it notes that the software implementation strategy and methodology are critical success factors for both the project and the software vendor selection.  One of the important differences they identified for ERP or SAP implementation companies is the idea of companies that merely install the application (more of a technical exercise) and companies that implement the software (focus on business drivers and business change in addition to the technical exercise).

The point of failure for many software vendor selection processes is a focus on the “product features” and “less or not at all the implementation.”

This study reaches the conclusion I have been pointing out for a long time on this site; there is a significant difference between software installation (with “technicians”) and software implementation (with “experts”) (see CRM, ERP, BI, and IT Investment — Where Do You Find the Business Benefit?). 

The Romanian study provides a meaningful definition between the two “goal posts” of software implementation methods and processes (see Software Engineering or Business Process Engineering?).  The goal of a software installation is to move from one software system to another with a minimum of disruption. An implementation focuses on the business drivers and business goals through a transformation of processes with the right software (paraphrased from Hurbean 2009, pg. 2) and the right implementation partner.

Key Implementation Success Factors that Apply to the Type of ERP or SAP Implementation Company or Partner

The key vendor factors identifying the differences between an implementation and an installation were:

  1. Lack of training and education to the company (typically a part of the change management process)
  2. Lack of in house expertise (related to a knowledge transfer strategy)
  3. Lack of clear goals or business objectives (poor business to IT alignment)
  4. Lack of companywide support and involvement (change resistance – insufficient change management)
  5. Lack of top management commitment and support (critical success factors and the senior leadership imprint)
  6. Lack of data accuracy.

Only items 3 (goals and business objectives) and 5 (top management involvement) are directly dependent on the company who selects the ERP implementation partner.  And even those two items can be strongly influenced by an ethical SAP implementation company.  For item #5 I have been on a few projects where the vendor project manager refused to engage company leadership even though the leadership was more than willing to step up but just needed some guidance.  And for item #3 I have seen many implementation vendors who bring unqualified “con”sultants to a project who were incapable of helping a company align an SAP implementation to business goals and drivers.  And then I have seen companies where the internal political culture or the company project team prevented these two success criteria.  The Top 5 ERP Success Factors by Project Stage from 22 Critical Success Factors is about another study I reviewed and wrote about which lines up with several of these key SAP implementation success criteria.

SAP or ERP Implementation Success Criteria

The study continues to provide some great insight into corrective actions that can be taken to ensure you more properly align your IT / ERP / SAP investment to your business goals and objectives.  They provided an overview of ERP implementation partner or implementation company selection criteria that helps to ensure SAP project success.  This site has addressed these key shortcomings in much detail.  Below you will see the numbered problem area from the list above, a summary explanation of how to address it, and then an in depth article on the topic or subject. 

  1. Lack of training and education – ensure you have carefully considered both knowledge transfer and training requirements (see e.g. Change Management and Knowledge Transfer for a Successful SAP Project)
  2. Lack of in house expertise – knowledge transfer and the best business employees to support your implementation efforts (see ERP Consultants: Is the Promise of Knowledge Transfer just part of the Sales Pitch?)
  3. Lack of clear goals or objectives – if the project requirements are not carefully aligned to business needs even before you begin you will have trouble finding value and finding the right vendor (see e.g. Aligning SAP Scope to Meaningful Business Requirements and Business and IT Alignment – Integrating Technology and IT Spend with Business).
  4. Lack of companywide support and involvement – a solid change management focus and communication are critical which requires software implementation vendors who can help lead the change activities (see Leading Change (and Change Management)).
  5. Lack of top management commitment and support – senior leadership must be educated as to the business benefit and the business direction of the project, and the importance of their strategic imprint for success (see The Real Reason Executive Participation Creates IT Project Success).
  6. Lack of data accuracy – ensure that your vendors focuses on the right data migration strategy and using the right data transformation tools (see Planning For a Smooth SAP Go-Live: Part 2).

Doing the up front work to carefully understand your business requirements, and then to demand that an SAP implementation company or partner has the skilled and experienced consultants is critical to project success.

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Hurbean, L. (2009). Factors influencing ERP projects success in the vendor selection process.  West University from Timisoara (Romania), MPRA Paper No. 14430, Faculty of Economics and Business Administration.

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Note:  This post has been split into two key parts, this first part focuses on a review of the study and the second part More on Vendor Selection Criteria and Methods for ERP Project Success focuses on some specific methods or approaches for vendor selection.

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