SAP ROI — Enterprise Architecture & Business Solutions

Strategic SAP & IT Program Development for Measurable Business Value

A Cautionary Tale About SAP Knowledge Transfer

February 3rd, 2009

SAP Project Knowledge Transfer of Technical Requirements

The first few years of my SAP career was spent doing SAP training and documentation. That time in front of a classroom doing SAP courses helped me gain an understanding of the user perspective, the client perspective, and the ability to facilitate effective requirements gathering sessions.

Many SAP trainers do not have the “luxury” of specializing in a single module.  Usually you learn the transactional processing of whatever module you end up being responsible for on each project.  As a result, many SAP trainers with a few years and a few project experiences have a fair process understanding of the application.  During my first few years of training I covered most of the major SAP modules [FN1].  This background was an invaluable experience for me.  Because of the results I’ve seen when knowledge transfer is done correctly I’ve become a real fan.

Experienced SAP Consultants and Knowledge Transfer

Genuinely seasoned consultants recognize that the time they have spent “in the trenches” cannot be replaced by one project’s knowledge transfer; therefore, they are not threatened by encouraging your understanding.  Many talented consultants thrive in an environment where they are challenged, and learning, and solving problems.  It is a dimension of a successful consultant’s personality and character.  So transferring knowledge is second nature to a skilled and experienced consultant.

Most often the truly skilled consultants with practical business and work backgrounds are the ones who can speak to issues in plain, understandable terms.  They have been through the go-lives, they have done the production support for the user community, they have had to work through the complex or thorny processing issues, they’ve seen where things were done right (and not so well) and they have gained a solid process understanding.  They do not have to rely on “fast talking techie speak” to keep you confused and in the dark.  And if you’re not clear on what they are saying how are the project team and user community going to understand them?

Having explained my bias, one of the most important things a company can require of their software vendor is knowledge transfer.  Done correctly this leads to operational independence.  Done poorly, or not at all, it leads to perpetual vendor dependence.  Worse still, done poorly the long-term organizational change and acceptance of the new system, new processes, and new way of doing business is much slower and more painful. In some of the worst cases strong enough resistance to the needed business change may lead to resistance and eventual failure of the implementation.

More on SAP Knowledge Transfer and Process Communication Skills

Most consultants come to a project with resumes that claim several years of full life-cycle project experience:

  • leading requirements gathering sessions,
  • developing blueprint documents,
  • producing option assessment whitepapers,
  • logging and troubleshooting complex issues with users,
  • performing actual knowledge transfer,
  • training client-side core team members,
  •  and post-go-live support.

For many companies looking to install SAP or other ERP applications many of the consulting companies deliver “generalists.”  These “generalists” do not have the critical application and process knowledge to ensure that your company will gain the critical “operational independence” you need for long term success.  Ask yourself how you are ever going to acquire the knowledge transfer your organization needs if the consultants who you are paying are also learning “on your dime.”

SAP Knowledge Transfer Requires Good Communication Skills

How can a consultant do any of the communication intensive project requirements without strong native language skills?  Any language barrier is a red flag that you may not receive the critical knowledge transfer you need for operational independence. The lack of ability to do knowledge transfer is a serious red flag which should be a warning that the consultant may not have the level of experience required for results.

I have seen the results of projects where the vendor team would not effectively transfer knowledge, and projects where it was effectively transferred.  While there are lots of reasons, some of the danger and warning signs of a problem vendor and of problem consultants are those who will not, or cannot, share their knowledge and move the dependent organization toward independence.

There are a number of warning signs indicating a serious problem.  For example:

  • Fast talking “jabber” that sounds sophisticated but is difficult to really understand.
  • “Techie” terms and jargon rather than plain native language terms that make sense and even help the uninitiated to understand (frequently this is an indication of a LACK of experience because the exposure the individual has is to the “technical” material they have reviewed or are learning online).
  • Lots of “consultant only” meetings where client counterparts are not invited to participate (some of these, like weekly team lead meetings for consultants only may be needed.  But excessive use of these should be seen as a red flag).
  • Layers of bureaucracy to get answers or to resolve problems from the “keepers of the knowledge” by the active or extended implementation team members (again, some of this is necessary as a practical measure from the extended user community).
  • Frequent failures to communicate changes in direction, or new requirements.
  • Constant refrains like “you don’t need to worry about that now” or “we’re not there yet” or “don’t worry, we’ve got that covered.”  Or worse still, “why do you need that?”  If you’re getting these types of responses without adequate explanations this should be seen as a danger sign.
  • Or, the all time classic “I’m (or we’re) too busy to worry about that now.”  And while many projects are busy, the knowledge transfer can not be neglected.

Effective SAP Knowledge Transfer Requires the Ability to Make the Complex Seem Simple

The important skill in all of this is the ability to take the complex and make it simple.  Anyone can take the complex and keep it that way, or even make it more complex, however those with real talent can help you understand what you need to know for success.  They are often able to do this in terms that you understand, and when the introduction of completely new and foreign concepts are introduced if they have enough experience they will have worked through it enough internally to be able to present understandable explanations.  Often times those fast talking consultants, who are hard to understand and use lots of jargon or technical talk that “sound” so brilliant are most often the fakes.

All of these fakes are more common than many clients realize, and more damaging to your implementation than you can imagine.  Even many vendors are duped and hire these consultants who hide behind their own lack of knowledge or experience by preventing you from gaining knowledge, or the ability to meaningfully challenge or review their work.  By preventing meaningful review of the consulting work you are billed for it is difficult or impossible to recognize the level of competence and skill (or more likely, the lack of it).

Knowledge Transfer Exceptions

There is one other perspective and cause to consider here: there are some projects where the client company (not the vendor) does not provide enough resources for the project, or will not commit enough of their core team member time that makes it very difficult to transfer much knowledge.  To achieve operational independence a company MUST commit their resources to learning the system, and learning it well, for long term health.

Trying to have core client team members do an SAP project while maintaining some additional responsibilities of their other job only hurts you (the client) in the long term.  The reason is that once you go live things will change, SAP will be your new system and the old ways of doing business will not all be supported.  As a result the more knowledgeable and capable your core team is the better and more productive it is for your business.

If you’re one of those clients where you really don’t care, money is virtually limitless, and you just want a warm body, then these types of consultants, their vendors, and the long term dependence on them are ideal for you.  If you’re looking for results and meaningful long term value, run from these consultants and their vendors like the plague.

Operational Independence is the Key Success Criteria or Measure of SAP or ERP Knowledge Transfer

To avoid this problem, your vendor contract might include a provision where you commit to the number of resources and time (client staffing levels) and the vendor is required to reach a point of operational independence within 2 (or 3, or whatever number) months after go-live.

Define operational independence as the client resource’s ability to troubleshoot and resolve transaction problems within the scope (or list) of the transactions that are implemented.  Also, the terms of your agreement might spell out that as of “x” date, the vendor agrees to support all client resources at “y” discounted rate (say 50% or less of the project rate) until operational independence is achieved.  See how your vendor reacts to this.  If they raise concerns, and want some contract language changed or modified to make things fairer and to spread the responsibility more appropriately that is fine.  But if they are resistant to such an arrangement without a clearly compelling reason you may want to reconsider whether they are the right fit for your project.

Combat this throughout the project by building some of these knowledge transfer expectations into other parts or phases of the project.  For example, by the time the project begins integration testing, the client resources should be able to configure or resolve “x” or “y” as part of the knowledge transfer.

How you resolve this is up to you, but let me assure you that knowledge transfer is a key component of every GOOD SAP project.  If your project is lacking in the knowledge transfer and you have provided sufficient resources you may want to take a long, hard look at your vendor and consultants.  You may be headed for more problems and more unnecessary expenses and cost than you know.

==========================

[FN1] I had trained classes on various parts of PP (Production Planning), SD (Sales and Distribution), MM (Materials Management), WM (Warehouse Management), FI (AR, AP, GL, and Asset Management)

Related Posts:

Using SAP to Improve Revenue and Profitability

January 17th, 2009

SAP ROI - Increasing Revenue and Profitability

For years CIOs have been under pressure to help cut costs, improve operational efficiencies, and automate the enterprise; CIOs implementing SAP have largely been effective at streamlining the back-office. They’ve also succeeded at optimizing the extended supply chain because SAP is well-suited to supporting execution activities, and therefore have been a good fit for reducing costs. However, times are changing.

 To successfully move IT and SAP in the direction of revenue and profitability growth it is important to understand where technology fits into the puzzle–, technology is not magic. When SAP is considered in its proper context as a “change enabler” or “change lever” rather than a “change driver” it is easier to understand how and where it can properly fit into a revenue and profitability context. In other words, technology works best when the rules, metrics, criteria, and the means to acquire, process, or analyze information which supports revenue and profitability are understood and defined. Organizations take on large projects like SAP or any other ERP system to achieve several business benefits, often those might include:

* Revenue growth
* Profit margins
* Customer acquisition and retention
* Sales conversion
* Customer profitability
* Product / product line profitability
* Incentive programs and monitoring
* Market penetration / market share
* Marketing program performance
* “Smart” growth (i.e. “good” customers vs. “bad” customers)
* Time to market

And even though these are the expectations companies have for their ERP or SAP implementation, upgrade, or other applications they rarely achieve these goals because they are looking at the application and technology investment in the wrong way.  They are looking at the technology as if somehow it will cause these things to happen rather than providing the key insights and information that management needs to enable them to happen.  Even though that is not said, when companies invest millions in SAP that is the underlying assumption that somehow the technology will just “cause” revenue and profitability increases.

For example, no amount of technology is going to make your sales people sell more if they are paid on salary, without commissions, and do not have objective sales targets and other performance measures. This comes back to the old adage of “what gets measured gets done” and it is no different with the sales force. However, depending on how you structure your sales and marketing programs SAP contains a number of tools, reports, resources, and other data analysis methods as well as bolt-ons like CRM to facilitate a change in sales and marketing programs and strategies.

In other words ERP, SAP, CRM, APO, BI, and all of the other technology tools must be driven by business needs, and to provide key information relevant to business decisions and processes to ensure success.  And even though that seems self-evident it is still not occurring even to this day at many organizations who implement these technologies.  They often start out with that ideal, however they usually get caught up in the technology and lose sight of the business drivers. 

Since doing SAP project work since 1994 I can only recall a couple of projects where the client spelled out the business drivers, and then communicated and reinforced them to the project team and the larger organization throughout the project.  If the project team performing the implementation does not know the underlying business drivers, or the reasons for the investment, how will they build those expectations into the technology?

What are the CIO and SAP Roles in Revenue and Profitability?

It is healthy that C-Level sponsors are beginning to press IT in the direction of supporting revenue growth and profitability, however, SAP by its nature is part of the execution processing and post-execution analysis process. This is where the expectation of driving revenue and profitability with SAP has to be decoupled from corporate planning and execution. The business side of the equation must be defined first, this supports the business case which in turn drives the technology in the direction of enabling necessary change.

The senior management discussions for the this global ERP system must be focused on what information and processes the organization needs to make the right management decisions, to be more competitive, to focus on the wider marketplace.

In many implementations the reason SAP works to reduce costs is because the reductions are based primarily on improving and integrating operational and accounting execution activities. Using SAP to drive revenue and profitability growth requires building another layer of data collection, data analysis, “tools,” and processes on top of the operational data that is processed. To work correctly this new revenue and sales support layer must be built on well defined sales and marketing programs and strategies that are then converted into processes with clear performance metrics and KPIs. A focus on process improvement, business process automation, efficiency gains, cycle-time reductions, and other business process management related issues is not enough.

Sales and marketing must do their part in integrating their strategies into clearer plans, programs, metrics, KPIs, and other measurable criteria that can then be executed on with IT / SAP supporting these processes. ERP systems like SAP do not exist in a vacuum; they are dependent on data from plans, strategies, and historical analysis based on some concrete or perceived KPIs and business metrics. Until a company’s customer touch points (sales, marketing, customer service, shipping, etc.) are able to provide quantifiable plans, goals, metrics, and KPIs for what is important, it is difficult for SAP initiatives to directly affect revenue and profit.

I’ll bet many C-level executives in SAP shops didn’t know that the ERP application contains standard functionality to integrate sales planning, sales forecasting, marketing expenditures, and product or service execution with financial budgeting and multiple dimensions of profitability. For example, over the years I’ve worked on clients that have used one or more of the following methods from standard or enhanced SAP functionality (and there are many, many more possibilities):

· Points loyalty program (ERP pricing and SIS or CRM)
· Trade Promotions Programs (CRM, bolt-on, or custom ERP app)
· Marketing Effectiveness (CRM, custom reporting, BI/BW)
· e-sales with catalogs and configurable products (R3 Internet Sales or CRM – they use the same backend)
· Sales or Marketing program budgeting (ERP CO and internal orders with SD user exits)
· Sales forecast to actual (ERP Sales and Operations planning, CRM, BI/BW)
· Order templates (Generic quotes as templates, ERP, R3 Internet sales, CRM)
· Potential Planning (customer potential buying and planning against marketing plan – ERP, CRM)
· Ticklers, Marketing, Sales activities and campaigns (limited ERP functionality or with CRM)
· Customer churn (standard ERP functionality, custom report, BI/BW, or CRM)
· Customer $$ sales growth, month over month, year over year (SAP ERP functionality, custom report, BI/BW, or CRM)
· Order frequency trends (standard SAP functionality, custom report, or with CRM)
· Upselling, cross-selling, product allocation, substitutions, free goods (standard SAP ERP functionality).
· Web based reports and mobile device sales support (ERP mobile device functionality or CRM)
· Commissions and incentives (SAP ERP functionality or CRM).

One of the things the companies that have implemented these solutions and others had in common was there were already reasonably well defined sales and marketing processes and programs in place. As a result, the SAP technology was used as a change lever to enhance and improve those existing processes and programs to achieve a measure of revenue growth, profitability, and competitive advantage.

Where to begin with a business and market centered approach to SAP?

  1. Develop your longer term business plans, define marketing and competitive pressures along with current and future value proposition(s).
  2. Define the business strategies to support them.
  3. Determine the goals that support those strategies.
  4. Derive your KPIs for those goals. To be successful these KPIs must include both lagging indicators (financial) and leading indicators (pointing to growth).
  5. From those metrics and KPIs determine which business processes and departments will be affected, sales, customer service, shipping, marketing, etc.
  6. Define the necessary reports that will be needed to report on those goals and KPIs. These reports should use both leading and lagging indicators.
  7. Operationalize the strategy by defining the processes that will support them.
  8. Assign responsibility for the reporting requirements to the proper department heads.
  9. Create an internal progress communication process.
  10. Implement the necessary technology solution(s) to support the new paradigm (SAP BI, SAP CRM, SAP ERP functionality, etc.)

By following these steps you will see business centered results that are enabled or empowered by technology, not the other way around. Below are some examples of key ideas for defining strategy, processes, and technology to help with revenue growth and profitability. While in no way comprehensive the following outline provides some steps to begin on this journey. Some type of plan or steps to produce metrics which can be turned into an IT and CIO supported system strategy for revenue and profitability growth are listed.

1. Senior executive sponsorship is needed to drive integration of sales, marketing, and customer service processes. Many of them can be very difficult to “pin down” on key measures for sales and marketing drivers. Without C-level direction here it will be difficult at best to achieve and impossible at worst.

2. Set clear expectations of cooperation between those processes which “touch” the customer.

3. Determine how baselines and benchmarks for KPIs will be determined. The best baselines, benchmarks, metrics, and KPIs will require interdepartmental support. Some of the KPIs, though not all, should be outside of the silo. For example, some of the KPIs should cross over sales and marketing together. Some should cross over sales and customer service, or shipping, etc. The more the KPIs are structured within a silo the more possibility there is for finger-pointing and deflection. It has to be everyone’s job to promote revenue and profitability.

4. Senior level sales and marketing managers must set specific KPI’s, strategies, and plans around customer “touch points” as they relate to revenue generation and profitability. For example:
  a. What processes or sales functions require your sales force to be in the office rather than in the field? How can these be automated or delivered remotely?
     i. Web based?
     ii. Hand held?
     iii. E-delivery through automated e-mail notices or text messages?
  b. What are important new markets and how do you conduct pilots or rollouts to new markets?
     i. Do you have preferred customers as partners who would be willing to cooperate and “pilot” new product or market rollouts?
  c. What about new products?
     i. Do you know what your concept to engineering to market to customer cycle times are?
     ii. Where are the bottlenecks in each of these sub-processes?
     iii. How can they be streamlined?

5. How will you measure customer retention, customer loyalty, and most of all, conversion of retained or loyal customers to actual sales? (after all, what difference does it make if you have retained and loyal customers if they don’t buy more of your products, or pay for premium services or products?)
  a. Do you have (or need) some type of metrics around defining “good” customers (high revenue or sales compared to the cost of doing business) vs. “bad” customers (low revenue or sales compared to the cost of doing business).
  b. How do you measure customer “churn” or attrition of “good” customers?
  c. How do you measure sales growth into the existing customer base?
     i. How do you segment or stratify that data, by product line, by geography, or by customer sales volume?
  d. How do you target new customer acquisition?
     i. In spite of what some salesmen may say, companies do not sell “everything” to “everyone,” so what are your target markets?
     ii. What are your key criteria to focus your sales efforts on your target markets?
     iii. Where are your “invest” opportunities for sales growth and how do you measure the effectiveness of that investment?
     iv. How do you integrate marketing, sales, and customer service into customer acquisition?

6. Define processes and reporting points for each of the key customer “touch” points, whether it is sales, marketing, service and support, or new product / new market entry.

7. What is your strategy for getting company knowledge about products or services closer to the customer?
  a. Are you tracking service or repair trends?
     i. Do you have standard defect codes or service delivery categories?
     ii. Do you have a solution database?
  b. How is engineering, R&D, or new product development integrated into the sales, marketing, and support feedback cycle?

8. What tools do you need to capture customer intelligence based on contacts, visits, and other information traditionally maintained in CRM systems?

9. What external data sources and information do you need for customer acquisition?

These and many, many more questions must be answered within your sales, marketing, and customer service organizations to drive strategies, plans, programs, and ERP investment opportunities for increasing revenue and profitability.

Once you define your revenue and growth plans and strategies, determine the key metric for how performance will be measured by developing a set of KPIs. From this set of KPIs, and from the plans and strategies that are developed, take the time to prioritize them based on a simple cost / benefit analysis. What costs the least (in terms of time, cash, resources, etc.) and has the biggest payback? Depending on your business, you may weight some of the cost factors differently, but try to keep the priority process as objective and clear as possible by creating some type of scoring protocol. Using some type of objective method to prioritize will help to keep the politics, personalities, and emotion out of the process. The approach may not produce a perfect result, but it will be focused on results rather than personalities.

~~~~~~~~~~~~~~~~~~~

Please see the article on Screening Methods to Find the Right SAP Consultant. This type of process analysis, business strategy, and help with development of the best possible plans for implementing your SAP solution is exactly why SAP consultants with real experience are necessary.


Related Posts:

Planning For a Smooth SAP Go-Live Part 1

October 27th, 2008
SAP smooth go-live requires a lot of coordination

SAP go-live issues

After you’ve done all the research, and gone to all the trouble to make your project a success, there are still four key areas that consistently cause trouble during your SAP go-live:

1.  SAP Security and Authorizations.

2.  Master Data.

3.  Business process changes, process gaps (missed processes and exceptions).

4.  SAP ABAP Custom Development.

While each of these areas consistently cause trouble at go-live, resolving the first item, Security and Authorizations, and the third item, Process issues, should be a standard part of every project no matter who does it.  There is just no real reason for authorizations or business process issues to be a problem on any project.

The Master Data and Custom Development are a bit more difficult to resolve.  Even companies that believe they have a good handle on master data often discover that it is not as “pristine” as they might believe.  Custom development can also be another source of headaches.  Often it is some “gee wiz gotta have it” improvement, automation, or rearranging a printed form 20 times to get it “right” where development can come back to bite you if you’re not careful.  This is especially true with inexperienced developers who read some ABAP programming book, or take some back room fly-by-night “certification” course and then get a fake resume presented.

1.  SAP Security and Authorizations…

To reduce SAP go-live headaches, security and user authorizations must be carefully tested.  By testing I am *not* referring to consultant testing, core team testing, or even extended user (power user) testing–, I mean actual end users logging in under their own SAP user ID’s and verifying they have what they need to get their job done.

The most effective method I’ve seen over the years is to incorporate authorization testing into the end-user training.  Usually end-user training has “dummy” training user ID’s created that are used during classroom training.  However, the best solution I have seen is for SAP end-users to use their own ID’s during training.  They log in under their own ID’s and then verify that they have access to all of the transactions they will need at go-live.

At one client the users had a form that matched their training classes and users had to initial a sheet next to each transaction they tested, sign the sheet, and then turn it in at the end of the course.  If there were problems they were noted on the form and sent in to security to be resolved.  The users then make use of their training ID’s for the classroom training.  While this is a little disruptive to the classroom training process, it is the most effective method I have ever seen.  The idea is that the end user must somehow log in and test their logon ID long before your SAP go live.  However you decide to do that is up to you, but doing so will reduce many headaches after go-live when everyone is focused on trying to resolve fires, gaps, process changes, and the users learning a new system.

Suggestions and ideas for handling SAP security

1)      Integrate the SAP security and training efforts.  Those identified for training should also have the tasks and transactions they will be trained on identified.  This is a good starting point for security access as well.

2)      Be sure to test security with every end user before you actually go-live.  This will help to reduce the production headaches with security and authorizations; unfortunately it will not eliminate them.

3)      Take the time and effort to carefully structure your security and authorizations.  Done properly authorizations should not be a maintenance nightmare.

Other than the obvious reasons, security maintenance after your SAP go-live can not be overemphasized; after the consultants leave this is one of the routine, regular, and ongoing maintenance areas and if there is not enough attention paid to it from a long term maintenance perspective you may have to live with a “nightmare.”  Aside from the normal security concerns an improperly designed security strategy will cause you ongoing maintenance nightmares because each person will eventually end up with completely “unique” one off security objects.  That translates into significant maintenance overhead that is not necessary with a properly designed security strategy.

Four Part Series on SAP Project Planning for a Smooth Go-Live:

Planning For a Smooth SAP Go-Live: Part 1
http://www.r3now.com/planning-for-a-smooth-go-live-part-1
(introduction, security and authorizations)

Planning For a Smooth SAP Go-Live: Part 2
http://www.r3now.com/planning-for-a-smooth-go-live-part-2
(master data, data transformation methods)

Planning For a Smooth SAP Go-Live: Part 3
http://www.r3now.com/planning-for-a-smooth-go-live-part-3
(process issues, blueprinting, testing, and change management)

Planning For a Smooth SAP Go-Live: Part 4
http://www.r3now.com/planning-for-a-smooth-go-live-part-4
(custom development, costs and consequences of inexperienced developers)

Related Posts: